Dr. Vieregge Published


Dr. Quentin Vieregge, Assistant Professor of English at UW-Barron County, had his chapter published in the three- volume anthology “We Are What We Sell:  How Advertising Shapes American Life. . .And Always Has,” published by Praeger press and sold on Amazon.

According to the book’s description, “The book spotlights the most important advertising campaigns, brands, and companies in American history from the late 1800s to modern day.  Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance that the reader will greatly appreciate.”

Dr. Vieregge’s chapter was titled “Product Placement in the Golden Age of Radio: Or Why Tina Fey Owes a Debt of Gratitude to Jack Benny,” which traces the usage of product placement during the Golden Age of Radio, especially during popular radio programs of the 1930s.  Commenting on as to how he got involved in this three-volume anthology Vieregge stated, “I’ve been interested in writing and presenting on popular culture for some time; I have published and presented in this are before.  When I read the call for papers for this collection, I immediately thought of this as a possible contribution and submitted by idea.”

Dr. Vieregge joined the UW-BC faculty in 2011 and teaches a variety of English courses including Composition I and 2, Business Communication, Special Topics in First-Year English and Film Studies.  He earned two M.A.s from Texas Tech University and a Ph.D. from the University of South Florida.


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