The eMarketing Series consists of three social media classes for people wanting to grow their businesses, improve their online presence, or launch into social media for the first time. The series features three one-night courses: Grow Your Business with Facebook, How to Use Blogging for your Business, and Using LinkedIn for Business.
All courses will meet from 6:00 – 8:00 p.m. in 237 Ritzinger Hall. Participants can choose to take one, two, or all three courses. The series registration fee is $99 while individual classes are $39 each.
In the Facebook class, which will meet on Thursday, Nov. 7, business owners and entrepreneurs can learn to start Facebook pages and advertise to a variety of people while finding other businesses to connect with. Topics to be covered include optimizing your Facebook presence for maximum results, promoting your business page to attract and grow fans, generating leads with marketing best practices and measuring and analyzing your Facebook presence.
In the blogging class, which will meet on Thursday, Nov. 14, students will learn how to update anyone on your business in a more thorough manner. Specific topics include how to set up a WordPress blog, blogging content, search engine optimization (SEO), blogging tips, video SEO, and blog frequency and measurement.
In the LinkedIn class, which will meet on Thursday, Nov. 21, business owners will learn how to connect with others in a more professional atmosphere. Specific topics include recommendations for completing your profile, optimizing your profile, how to use LinkedIn to market your business and generate leads, advertising, and posting a job.
For more course information or to register and pay online go to barron.uwc.edu/ce or call Samantha Heathman in the UW-BC continuing education department at 715-234-8176 ext. 5403 or email firstname.lastname@example.org .